|The Bal Tiga factory in Jati, Kudus around 1936 and the Bal Tiga logo's, the cigarettes brand founded by Nitisemito|
Well, i’m not going to share about my experience there, but there’s one story that really interested me. That is about the Kudus city is so famous for its cigarettes, so this city also called as “Kota Kretek” (The city of kretek). The kretek it self was found by the javanesse, but nowadays, only small number of javanesse company handled this business, the others was controlled by chinesse. In fact in the early of 20 century, there was a Javanesse Tycoon named Nitisemito that ruled this business. Even if we pray in the great mosque of Kudus actually, Pekalongan, Magelang, and another city in Middle Java especially, we could find a stand pendulum clock with a Nitisemito cigarettes company, “Bal Tiga” trade mark. Seems that all of this clock are Nitisemito’s company gift. So, who is actually this man? What is he and his company story? Well, lets figure out
Nitisemito born from an ambtenaar (civil officer) family on 1863. His Father was a regent in Kudus City. Not like the others peeps who born from its kind of family, Nitisemito choose himself as a businessman. Firstly his business on textile, then in the early of 1910, he start his business in cigarettes business named Bal Tiga Cigarette. He concern on Kretek type of cifgarettes. Well, This is why he called as “The King of Kretek”, eventhough the founder of its kind of cigarettes actually not him, but a Kudus people also named Jamhari.
On that age, Nitisemito was already invented a promotional for his product like a modern company. He used a gift to interested the consumers. A couple of Bal Tiga pack can be exchanged with a goods like plate, a clock, until a bike! Also he promote his product through carious media that available, mostly through newspaper. His business start ruled the cigarettes market. A lot of Kudus people say that he wan owned a large scale of land in the Menara Region, a region that located in the heart of Kudus city.
|A pendulum Clock, a gift from Nitisemito|
on Masjid Jami Pekalongan